WHAT IS GRAPHIC DESIGN ? AND THEIR IMPORTANCE

WHAT IS GRAPHIC DESIGN?

Graphic design is a craft where professionals create visual content to communicate massages.Graphic design is an important tool that enhances how you communicate with other people it severs to convey your ideas in a way that is not only effective but also beautiful.Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages they may use a variety of design elements to achieve artistic or decorative effects.

When you think of graphic design do you think of artistic advertisements? Eye grabbing graphics on websites? Stunningly arranged spreads in magazines? While these examples certainly fit under the graphic design definition the term encompasses a lot poster, book covers, product lables, logos, business cards, signs, website layouts mobile apps, software interfaces –the list goes on.

To better understand the meaning of graphics design it is important to be aware of the elements and principles that make up design .element are used in conjunction or opposition with each other to create visually striking and impactful designs.

graphic designers work with both text and images .they often select the type ,font ,size ,color ,and line length of headlines ,headings and text .graphic designates also decide how images and text will go together on a print or webpage ,including how much space each will have .when using text in layouts graphic designers collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs ,lists or tables .through the use of images ,text ,and color, graphic designers can transform statistical data into visual graphics and diagrams which can make complex ideas more accessible. Some graphic designers may specialize in the field of experiential graphic design. These designers work with architects, industrial designers, landscape architects, and interior designers to create interactive design environments such as museum exhibitions public arts exhibits and retail spaces.

Graphic design is important to market and sell products and it is a critical component of brochures and logos, therefore graphic designers often work closely with people in advertising and promotions, public relations and marketing .graphic designers need to keep up to date with software and computer technologies in order to remain competitive.

graphic designers probably have one of the best non-jobs titles in the world of design and Tech. But can you define what they actually do on a day-to-day basis?

traditionally, graphic designers work more directly with print design and deliverables a King's light posters, browsers, invitations, and business cards the line between the graphic designer and web designer has blood in recent years, so that does graphic design often serves as an umbrella term for other design rules.  think of it like this web designers know and use graphic design, but graphic designers may not always be web designers. 

 graphic designers have a deep understanding of the fundamentals of design. This includes things like color theory and typography. They also need to know how to build a brand as a sister like logos and make sure those assists are consistent across all designs for a brand. 

 one skill graphic designers don't necessarily need is coding.  the coding book for digital projects typically gets assigned to a front-end web developer. That said, as a field of graphic design and web development increasingly interested, doesn't hurt for graphic designers and especially web designers more on that in second to add HTML and CSS to the Arsenal.

Those graphic design elements include

• color
• space
• texture
• line
• shape
• size
• form

Principle of graphics design

Proportion

Proportion is the visual size and Wight of elements a composition and how the related to each other. It often helps t o approach your design in sections instead of as a whole. Proportion can be achieved only if all elements of your design are well sized and thoughtfully placed once you master alignment, balance and contrast, proportion should emerge organically.

Contrast

Contrast is an important principle of design because it lets you draw out the most important elements of a design and add emphasis contrast is also very important aspect of creating accessible design. another way to describe  contrast is to say “a small object next to a large object will look smaller ” as contrast in size diminishes ,monotony is approached .contrast can highlight important elements of a design contrast Is easily achieved with color ,but it can also occur with texture ,type and graphic elements. Insufficient contrast can make text content in particular very difficult to read, especially for people with visual impairments.  

Proximity

Proximity is also helpful in creation organization on a page, since similar or related elements should grouped together to create a relationship between them.

Repetition

Repetition a sequence: having it occur more than a few times. In design repetition creates visual, consistency in page designs such as using the same style of headlines the same style of initial capitals or repetition the same basic layout from one page to another.

Movement

Movement is controlling the elements in a composition so that the eye is led to move from one to the next and the information is properly communicated to your audience.

Balance

Every element of design typography colors, images, shapes, patterns etc. carries a visual weight some elements are heavy and draw the eye while other elements are lighter .the way these elements are laid out on a page should create a feeling of balance there are two basic type of balance.

 Symmetrical and asymmetrical

symmetrical designs layout elements of equal weight on either side of an imaginary center line .asymmetrical balance uses elements of differing weights .often laid out in relation to a line that is not centered within the overall design . A good technique is to imagine if your design were to be printed out as a 3D model would it stand or would it tip to one side?

Alignment

Alignment is an important fundamental of design, since it helps create a sharp, appearance by ensuring the elements have a pleasing connection with each other aligning objects properly will clean up a design and eliminate the messiness or sloppiness that can occur when elements are placed randomly.

 

BRODLY SPEAKING THERE ARE THE BELOW MENTIONED TYPES OF GRAPHIC DESIGN

• Visual identity graphic design.
• User interface graphic design.
• Motion graphic design.
• Publication graphic design.
• Marketing and advertising graphic design
• Environmental graphic design.
• Art and illustration.

Graphic designers typically do the following

1. Preparing rough drafts of material based on an agreed brief.
2.  Creating visual elements such as logos, original images, and illustrations to                help  deliver a message.
3.   Review designs for errors before printing or publishing them.
4.   Meet with clients or the art director to determine the scope of a project.
5.  Use digital illustration, photo editing software and layout software to create              designs.
6.   Design layouts, including selection of colors images and typefaces.
7.   Incorporate changes recommended by clients or art directors into final                       designs.
8.   Present design concept to clients to art detectors.
9.   Liaising with clients to determine their requirements and budgets.

IMPORTANCE OF GRAPHIC DESIGN

The graphic design plays an important role in today`s modern competitive global environment .Everyone requires some idea or a professional help to make things better and look beautiful .graphics design is most important in terms of art and individuality good design should be clean, legible and attractive which enables us to get some response from the audience. A design explores the designer’s ability and artistic skills. The graphics designing has become an integral part of any business and occasion. For a customized website capable of providing all you’re attractive and adorable.

• A well crafted design of graphics seeks to attract the attention of a large amount of people.
• Well designed pieces of graphic design enable its creators to boost up sales establishing it name and earning goodwill in the market and thereby maximizing the profitable base of the business.
• Without a good design the company may not be able to highlight its product and increase its customer base on the site which ultimately affects the business and profitability of the company.
• It represents a series of subjective solution to various communication problems.
• It conveys a massage of credibility and professionalism.