WHAT IS GRAPHIC DESIGN?
Graphic design is a craft where professionals create visual content to communicate massages.Graphic design is an important tool that enhances how you communicate with other people it severs to convey your ideas in a way that is not only effective but also beautiful.Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages they may use a variety of design elements to achieve artistic or decorative effects.
When you think of graphic design do you think of artistic
advertisements? Eye grabbing graphics on websites? Stunningly arranged spreads
in magazines? While these examples certainly fit under the graphic design
definition the term encompasses a lot poster, book covers, product lables, logos,
business cards, signs, website layouts mobile apps, software interfaces –the list
goes on.
To better understand the meaning of graphics design it is important to be aware of the elements and principles that make up design .element are used in conjunction or opposition with each other to create visually striking and impactful designs.
graphic designers work with both text and images
.they often select the type ,font ,size ,color ,and line length of headlines ,headings
and text .graphic designates also decide how images and text will go together
on a print or webpage ,including how much space each will have .when using text
in layouts graphic designers collaborate closely with writers who choose the
words and decide whether the words will be put into paragraphs ,lists or tables
.through the use of images ,text ,and color, graphic designers can transform
statistical data into visual graphics and diagrams which can make complex ideas
more accessible. Some graphic designers may specialize in the field of
experiential graphic design. These designers work with architects, industrial
designers, landscape architects, and interior designers to create interactive
design environments such as museum exhibitions public arts exhibits and retail
spaces.
Graphic design is important to market and sell products and it is a critical component of brochures and logos, therefore graphic designers often work closely with people in advertising and promotions, public relations and marketing .graphic designers need to keep up to date with software and computer technologies in order to remain competitive.
graphic designers probably have one of the best non-jobs titles in the world of design and Tech. But can you define what they actually do on a day-to-day basis?
- color
- space
- texture
- line
- shape
- size
- form
Principle of graphics design
Proportion
Proportion is the visual size and Wight of elements
a composition and how the related to each other. It often helps t o approach
your design in sections instead of as a whole. Proportion can be achieved only
if all elements of your design are well sized and thoughtfully placed once you
master alignment, balance and contrast, proportion should emerge organically.
Contrast
Contrast is an important principle of design
because it lets you draw out the most important elements of a design and add
emphasis contrast is also very important aspect of creating accessible design. another
way to describe contrast is to say “a
small object next to a large object will look smaller ” as contrast in size
diminishes ,monotony is approached .contrast can highlight important elements
of a design contrast Is easily achieved with color ,but it can also occur with
texture ,type and graphic elements. Insufficient contrast can make text content
in particular very difficult to read, especially for people with visual
impairments.
Proximity
Proximity is also helpful in creation organization
on a page, since similar or related elements should grouped together to create
a relationship between them.
Repetition
Repetition a sequence: having it occur more than a
few times. In design repetition creates visual, consistency in page designs
such as using the same style of headlines the same style of initial capitals or
repetition the same basic layout from one page to another.
Movement
Movement is controlling the elements in a
composition so that the eye is led to move from one to the next and the information
is properly communicated to your audience.
Balance
Every element of design typography colors, images, shapes,
patterns etc. carries a visual weight some elements are heavy and draw the eye
while other elements are lighter .the way these elements are laid out on a page
should create a feeling of balance there are two basic type of balance.
Symmetrical and
asymmetrical
symmetrical designs layout elements of equal weight
on either side of an imaginary center line .asymmetrical balance uses elements
of differing weights .often laid out in relation to a line that is not centered
within the overall design . A good technique is to imagine if your design were
to be printed out as a 3D model would it stand or would it tip to one side?
Alignment
Alignment is an important fundamental of design,
since it helps create a sharp, appearance by ensuring the elements have a pleasing
connection with each other aligning objects properly will clean up a design and
eliminate the messiness or sloppiness that can occur when elements are placed
randomly.
BRODLY SPEAKING THERE ARE THE BELOW MENTIONED TYPES
OF GRAPHIC DESIGN
- Visual identity graphic design.
- User interface graphic design.
- Motion graphic design.
- Publication graphic design.
- Marketing and advertising graphic design
- Environmental graphic design.
- Art and illustration.
Graphic designers typically do the following
- Preparing rough drafts of material based on an agreed brief.
- Creating visual elements such as logos, original images, and illustrations to help deliver a message.
- Review designs for errors before printing or publishing them.
- Meet with clients or the art director to determine the scope of a
project.
- Use digital illustration, photo editing software and layout software to
create designs.
- Design layouts, including selection of colors images and typefaces.
- Incorporate changes recommended by clients or art directors into final designs.
- Present design concept to clients to art detectors.
- Liaising with clients to determine their requirements and budgets.
IMPORTANCE OF GRAPHIC DESIGN
The graphic design plays an important role in
today`s modern competitive global environment .Everyone requires some idea or a
professional help to make things better and look beautiful .graphics design is
most important in terms of art and individuality good design should be clean,
legible and attractive which enables us to get some response from the audience.
A design explores the designer’s ability and artistic skills. The graphics
designing has become an integral part of any business and occasion. For a
customized website capable of providing all you’re attractive and adorable.
- A well crafted design of graphics seeks to attract the attention of a large
amount of people.
- Well designed pieces of graphic design enable its creators to boost up sales establishing it name and earning goodwill in the market and thereby maximizing the profitable base of the business.
- Without a good design the company may not be able to highlight its product and increase its customer base on the site which ultimately affects the business and profitability of the company.
- It represents a series of subjective solution to various communication
problems.
- It conveys a massage of credibility and professionalism.
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